Mark Raygan Garcia's Page

(Posted June 25, 2010 during a local knowledge conference conducted by Miriam College. More blogs: www.smarkideas.com/blogs)

Choc-Nut is "local" knowledge. But minus the adjective "local", it is hardly Choc-Nut. It is Hershey's Reese's peanut butter chocolate.



The struggle of promoting local knowledge in a society which has a strong culture of colonial mentality can be likened to a sari-sari store selling Choc-Nut to…

The food that we eat speaks of who we are. Or at least, that's how most people creatively apply the principles of branding in identifying your social class.

Among Cebuanos, "bulad" or dried fish is closely associated with the lower class. Most househelp survive on "bulad" after a long day of labor. Becauase of this association, one's penchant for "bulad" -- especially if born of regularity or frequency of intake -- gives rise to a near-accurate socio-economic profile of one…

Here's an interesting view of the QC nightlife. 

Four "outsiders" explored QC and checked out what the city has to offer between 8PM-2AM. The slide below contains documentation of the experience and explores deeper the facets of local knowledge that make up what we have come to call as "Quezon City nightlife." As well, the presentation seeks to leave the mind thirsty with its contemplations containing three models that have been formed out of the experience: 

• "The…